3 Examples of the Power of Your Smartphone For Real Estate Photography


Power in Your Pocket

You’ve got a Photo/Video Studio in Your Pocket

When you see professional photographers, you see bags of camera bodies, lenses, gimbals, tripods and other odds and ends. 

All that equipment is very powerful, and with all that, a photographer can take on some quite serious tasks. That said, you carry all that equipment around as well, in a small rectangle in your pocket.


And yes, a smartphone has its limits, but I think it is also severely underestimated by people who could get the most use out of it: realtors. 

So why is a guy who takes photos for a living telling you this? Why would I be telling my clients that they don’t need me for every listing they put in the MLS?

Sometimes you just gotta need to get the job done. You don’t always have the luxury of spending a couple hours at a listing while a photographer does his thing, coupled with waiting until the next day to actually receive the photos. For bigger listings, hiring me and taking the extra time makes sense, but for smaller ones, your budget is limited, so you do what you have to do. 

Not only that, but I don’t want to spend you money for you. When you call me up to take pictures of a listing, you’re calling in the big guns. You want excellent photography, 24 hour turnaround, and maybe even some drone video/photos. My business is time based, so I understand that sometimes the amount of time something takes isn’t worth the return. You’re an entrepreneur and business person, you have to make sure the numbers check out. 

With that out of the way, let’s cut to the chase. How powerful is your smartphone? 

Benefit #1: Megapixels

On average, smartphones in 2019 are equipped with a 12 megapixel camera. What does that mean? This means that each images is made up of 12 million pixels. This determines the amount of data you capture in a photograph, which is essential to real estate photography. Here are some examples of other cameras that have 12 megapixels:

Nikon D5000

12 Megapixels

mavic air.jpg

DJI Mavic Air

12 Megapixels

Of course, megapixels does not a camera make, but this gives you an idea of what the images from your phone are comparable to.  There’s a lot more that goes into a good camera, but 12 megapixels is a great starting point for a very well-rounded camera.

Benefit #2: Apps and Software

The software is built in. Here’s a place where the smartphone has a leg up on my professional photographer set up: You can edit and process your photos within your phone itself. Because I’m dealing with heavier files and camera software isn’t built for this, in order to process my images, I have to upload photos to a computer in order to prepare them for a client. Smartphones have an incredible number of apps that will give you the “looks” you want for your photos. 

Not only that, but software can make the camera better. For my photography, the work is done by the power of the camera body and the lens to make an image shine. For a smaller camera like a phone, the software does the heavy lifting. This means that apps can make the smartphone camera more powerful than it actually is. 

Benefit #3: Affordable Accessories

Since so many people carry smartphones around, there are a billion affordable accessories to choose from for almost any occasion. Tripods, gimbals, lenses, you name it. In fact, if you want to change your smartphone lens like you would a regular camera, you can purchase zoom lenses, macro lenses, fisheye lenses and so on. Forget real estate photography, you could set up your smartphone to better shoot nature or family photos as well. 

Then, of course, there’s the benefit of mobility. You can carry it everywhere, send and receive photos instantly, communicate with clients and other realtors, and be incredibly productive. 

Want to learn how to get more out of your smartphone? Photographer Will Malone is partnering with Rountree Properties to demonstrate smartphone techniques that will show you what your phone is capable of when you are documenting your listings.

We will be demonstrating these techniques in a house in Anderson, SC so everyone can put these tips to use. Spots are limited! Sign up today!