Why is a Smartphone Photography Workshop so Important for Realtors?
I’m a photographer who makes a living taking photos, so why would I want to give you all my “secrets”?
First, anything I know about the technical side of photography you can find on Youtube, so there are no such thing as “secrets” in the age of the internet. The only difference with learning from me than Youtube is that I’ve dedicated my life to the medium of photography for over a decade. You get my mixture of experience in marketing and business and how to use photography to strengthen those things, as well as in-person demonstration.
Next, it just brings me a ton of joy to teach others the things I’m passionate about. I wish everyone could have the fun I have with photography, so I get a rush from sharing that with others.
Why do I believe learning how to best use your smartphone for photography so important?
You’re already using your smartphone for photography.
I hang out with quite a few realtors, and unless they have a higher marketing budget, they probably are going to try and take care of the photos themselves. It just makes business sense (and it’s what I would do too!) You now carry around a camera in your pocket that would have cost thousands of dollars a few years ago, so it would be a waste to not put it to work.
In 2019, images and video make or break a sale.
Good photos and video aren’t hard to come by now, so it’s expected to have high quality content. People can tell when you rush your photos for a listing, and it can really turn them off. I want to show you that it really isn’t that hard to take good photos with a phone, and there’s no excuse for bad images.
There’s so much more to a photo than the camera that was used.
I talked a little bit about this on one of my last posts, but pretty much every smartphone camera on the market to day is good enough to get the job done. With that out of the way, what makes a good real estate photo? Cleanliness and attention to detail in a room are huge for whether a photo is good or not. (You’d wash your car before putting it on Craigslist right?) If you’re not paying attention to cleaning up the details, this sends a bad signal to buyers. Put the toilet seat down, wipe off the counters, sweep up, etc. Going that extra mile will make your photos look incredible right out of the box, before you even hit the shutter button.
This is when you get to be creative!
When you are a business owner, you have to do all of the monotonous work to keep your business afloat. Don’t treat photography like it’s something boring that just needs to get done, have some fun with it! Use it as an opportunity to stand out! Have some fun with videos and photos that get your buyers excited (buyers are excited when you are excited). Once you tap into all that your smartphone is capable of, the world is your oyster.
Sign up for the Smartphone Workshop before it fills up!!
The class will be taking place in an actual listing in Anderson, SC with plenty of rooms that will be used to demonstrate techniques used by professional real estate photographers to make a listing shine.